Leverage Social Media and your local expertise to enhance your Internet Presence
As a Realtor you are an expert on your market area. You have insights and opinions about the neighborhoods and areas you service. You need to make frequent posts about your market, activity levels (remember, just because the national or regional market is up or down doesn’t mean that your local niche market isn’t doing something different).
If you blog (and you absolutely should) you can link your blog to your Facebook page in the notes section – and you should also post a link to new articles on Twitter and your Facebook timeline when you post new articles.
To link your blog, go to the Notes tab on your business page. Click on Import Settings and enter the URL of your blog. Check the permission box and click “start importing” and confirm on the next screen. Your blog posts will show up on your business page automatically going forward.
You should put the URL to your personal web site on your business page. And Carpenter Realtors agents should be taking advantage of the free personal sites they get. You can have custom landing pages and jump searches set up and ready for your targeted sphere to use. A jump search is a pre-populated search where you can already have a search narrowed down to neighborhood, city or areas so all your clients have to do is enter bedroom, bath, cost, etc. into the search to find homes. This is a must if you are going to farm an area. If you have a web page specifically set up with a jump search of Avon or Geist or Meridian Hills on a page with links and local information and highlights of that targeted area you are going to score a lot more points with Google’s bots and you’ll stand a better chance of showing up on the first page when potential clients Google “Avon homes for sale” or other targeted searches.
This is where the Facebook business page, your blogging and fresh content and your personal website with targeted local information all tie together to draw in that 82 percent of buyers or sellers who hit the Internet before contacting a live person.
Posted by: George Christodoulou